Affiliate Disclosure
How this site is funded, the nature of our commercial relationship with Brass Crown, and the editorial firewall that separates commerce from content.
What we are
Brass Crown Review UK is an independent affiliate publisher. We participate in the Brass Crown affiliate programme operated by Eaton Gate Gaming Ltd. When a reader follows a link from this site to brasscrown.com and subsequently registers and makes a qualifying deposit, this site earns a commission.
The commission is paid on the registration event, not on the customer's losses. We do not receive a higher payment from customers who lose more, and our commercial interests are not aligned with player loss.
Editorial independence
The existence of an affiliate relationship does not, has not, and will not influence editorial scoring on this site. Our scoring is conducted before commercial terms are negotiated and is not revised in response to commercial pressure. We have, on several occasions, published critical commentary that would have been commercially convenient to soften; we did not soften it.
If we ever lose the ability to maintain editorial independence (through commercial pressure, ownership change, or other constraint) we will close this site rather than continue to publish compromised content.
What "sponsored" links mean
Outbound links to Brass Crown are marked rel="nofollow sponsored" in accordance with Google's webmaster guidelines and the UK Advertising Standards Authority's expectations for affiliate publishers. The "sponsored" attribute is a technical disclosure that the link earns commission; the "nofollow" attribute prevents the link from passing PageRank for SEO purposes.
What we do not accept
- We do not accept payment for favourable reviews. Our scoring is editorial and not for sale.
- We do not publish content written or pre-approved by the operator. All content on this site is editor-authored.
- We do not accept "review samples" or comped accounts. All testing is conducted with the editor's own funds.
- We do not participate in "exclusive offer" arrangements that misrepresent the customer's bonus terms.
Regulatory standing
This site complies with the UK Gambling Commission's guidance on affiliate marketing, the Committee of Advertising Practice (CAP) Code, and the Advertising Standards Authority's published rulings on gambling content. We do not market to under-18s, we do not represent gambling as a means of financial improvement, and we publish responsible-gambling links on every page.
The arrangement, spelled out
Some links on this site carry an affiliate tag. When a reader clicks one, registers with Brass Crown and deposits, the operator pays this site a commission out of its marketing budget. The reader pays nothing extra at any point: the odds, offers and terms you receive are identical whether you arrive through our links or type the address directly. Commission is how the testing budget, the funded accounts and the hosting get paid for.
What commission cannot do is edit a verdict. Scores are settled against the evidence before the commercial layer is touched, negative findings stay published, and the responsible gambling page links tools that remove us from the loop entirely. If any page here ever reads like the money won the argument, the contact page is the right place to say so and we will audit it.
How the money flows
| Event | You pay | We receive |
|---|---|---|
| Reading any page | Nothing | Nothing |
| Clicking a tagged link | Nothing | A tracked referral |
| Registering and depositing | Nothing extra | A commission from marketing spend |
| Going to Brass Crown directly | Nothing | Nothing, and the site stays free |
Frequently asked questions
Do you earn more if I lose more?
Some industry deals are revenue-share, which creates exactly that conflict. It is why our safer-gambling links sit above commercial ones on every page that carries both, and why this disclosure exists at all.
Does Brass Crown review your content before publication?
No. The operator has no preview, no veto and no edit access. They find out what we published the same way you do.